Zomato Is Now ‘Eternal’ : CEO Deepinder Goyal Confirms

Zomato, the well-known food delivery platform, is set to undergo a significant transformation. The company’s board has approved a name change to “Eternal Ltd.,” as announced by CEO Deepinder Goyal in a letter to shareholders. While the consumer-facing brand will still be known as Zomato, this rebranding signifies a broader vision for the company.

Goyal explained that the name change reflects Zomato’s growth into new ventures. “When we acquired Blinkit, we started using ‘Eternal’ internally to distinguish between the company and the brand/app,” he stated. This move comes as Blinkit, Zomato’s quick-commerce arm, has become a significant driver of the company’s future, alongside other businesses like District and Hyperpure.

The announcement follows Zomato’s entry into the Bombay Stock Exchange’s Sensex, marking a historic moment for Indian tech startups. Goyal highlighted this as not just a moment of pride but also of reflection. “Becoming the first tech startup in India to make it to the Sensex brings a heightened sense of responsibility,” he said, acknowledging the weight of this achievement.

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“Eternal” isn’t just a new name; it’s a mission statement. Goyal described it as both powerful and daunting, embodying a promise of endurance and the paradox of true permanence. “A reminder etched into our identity that we will endure—not because we are here, but because we need to get there,” he emphasized, suggesting that this rebranding is about long-term commitment and evolution.

Upon shareholder approval, Zomato’s corporate identity will shift significantly. The corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL. This rebranding will encompass four major business arms under the Eternal umbrella: Zomato for food delivery, Blinkit for quick commerce, District for dining out, and Hyperpure for restaurant supplies.

For customers, this means Zomato’s services will continue as usual, but with the potential for more integrated offerings across different sectors. For investors, this rebrand might signal a diversification strategy, potentially reducing reliance on the volatile food delivery market and offering new avenues for growth.